A refreshing rebellion.
A soda brand with something unexpected to say.
Independent concept study. Fictional brand. No client outcomes are claimed.
A soda brand with something unexpected to say.
01 / THE CHALLENGE
In a shelf full of familiar flavours and familiar promises, how could a new soda earn a second look?
02 / THE INSIGHT
People don’t need another drink telling them how to live. They need a little permission to go off-script.
03 / THE BIG IDEA
Same bold. Different route. A deliberately unconventional identity that makes every can a tiny act of self-expression.
04 / THE EXECUTION
A cobalt-and-orange identity, oversized condensed lettering and a flexible campaign language, imagined across packaging, outdoor and social.
Identity
Concept system
Packaging
Design exploration
Campaign
Creative direction
This project is a creative exploration. Performance metrics will only be published for verified client work.
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